'Big Stars, Big Giving': Making the world a better place in 2012 and beyond
December 26, 2012 -- Updated 0442 GMT (1242 HKT)
STORY HIGHLIGHTS
- Three big stars are focused on giving back in a big way
- Matt Damon helped found water.org so people can get access to clean water
- Matthew McConaughey's J.K. Livin Foundation helps kids make healthy choices for life
- The Eva Longoria Foundation aims to help Latina women get a college education
CNN's Alina Cho is taking
a special look at how three celebrities are doing their part for causes
near to their hearts in this year's "Big Stars, Big Giving," which is
scheduled to air 8 a.m., 10 a.m. and 2 p.m. ET December 26-28 on CNN.
Matt Damon
Academy Award winner Matt
Damon is using his star power to lead the way for change and bring
clean water to those who do not have access to such a basic staple.
"Every 20 seconds, a kid
under the age of 5 is dying, losing their life because they do not have
access to clean water. And it just doesn't have to be that way," Damon
tells CNN.
Damon and water expert Gary White founded water.org
in 2009 with a plan for what Damon says is a solvable problem. Close to
a billion people do not have an affordable solution to clean drinking
water, and the problem is twofold.
"To me, the most
disturbing thing, not only is it contaminated, but people are walking
hours to get this kind of water, " Damon said in an interview with
Impact Your World a few years ago, "So, you're forced to give your
children this water knowing that the chances of them getting a
water-borne disease is pretty high."
Damon and White say that
charity is not enough and have created the concept of "water credit,"
which allows people access to affordable loans to buy a toilet or a
faucet to bring clean running water into their homes. And it's working.
White says that loans are being paid back at a rate of 98% in places
such as Haiti.
Matthew McConaughey founded the J.K. Livin Foundation
Matthew McConaughey
Actor Matthew
McConaughey and his wife, Camila, have made bettering the lives of young
adults their mission. They founded the Just Keep Livin, or the J.K. Livin Foundation,
to empower high school students "to lead active lives and make healthy
choices to become great men and women," as their mission states.
"I want to find a place where I can help out where it's prevention before you need a cure," McConaughey tells CNN.
McConaughey has so far brought the J.K. Livin Foundation into
14 schools without after-school programs and where 75% of the students
are on a free or reduced lunch program and below the poverty line.
They are students who
come from families who might not have the means to provide healthy meals
or access to gyms. The J.K. Livin Foundation gives the students a safe
place to be after school and the tools they need to grow into healthy
adults. The program meets twice a week for two hours a day and is
voluntary. The students who choose to attend participate in physical
fitness, nutrition education and a gratitude circle.
"Everyone goes around
and says something that they are thankful for. And that's a lesson that
came from my mother and the family I grew up in. I found that the more
you find something to be thankful for, the more you end up having things
to be thankful for, and so it goes well beyond the gym," says
McConaughey.
The Eva Longoria Foundation supports education efforts for Latina women.
Eva Longoria
In addition to
establishing herself as one of Hollywood's leading ladies, Eva Longoria
has also made a name for herself campaigning for social issues. She's
lent her voice to raise awareness of the AIDS crisis in Africa and sex
trafficking in Thailand. When she decided she wanted to create her own
foundation in 2010, she decided on a cause that hit much closer to home
for her. The Eva Longoria Foundation aims to help Hispanic women get a college education.
Some 27% of Latinas live
below the poverty line, and 17% drop out of high school. Only 15% of
adult Latinas have college degrees. Longoria hopes to empower women and
change those statistics.
"I come from a family of
teachers. I wasn't the first to go to college. It was expected, and
that's rare in a lot of low-income families and a lot of minority
families," says Longoria.
Longoria's foundation
supports other programs that help Hispanic women excel in their
education, and it aims to provide Latina entrepreneurs with career
training, mentorship, capital and opportunity.
"I don't want the Latino
community to just be a large community. We need to be an educated
community because this is going to be our future work force," says
Longoria. COPY http://edition.cnn.com/
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