"Help Brooklyn," "Surviving Sandy" and "Sandybaggers" are some of the
700 Facebook groups helping victims by sharing information. FULL STORY
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BOATS BECOME HOMES?
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WARMTH MELTS COLD REALITY
(CNN) -- It has been in operation only since October
30, but the Facebook page for "Giving back to those affected by Sandy"
has a longer timeline than most Facebook members.
November 30, 2012 -- Updated 1542 GMT (2342 HKT)
STORY HIGHLIGHTS
- Social media are helping volunteers connect with those in need in real time
- After the storm there were as many as 700 groups with "Sandy" in the title
- Helping through social media means people can reach out personally
The page, started by the
group "BK girls give back," began as a way to help people stranded in
areas with no cell service or way to communicate after the superstorm.
Soon, it took on a life of its own. Shelters in need of supplies,
residents in need of a ride, organizations needing volunteers and even
people who lost and found pets all posted on the timeline.
"The page was started for
us to just keep track of our friends and family that needed help," said
Christina Karaba, one of the "BK girls" and an employee of Turner
Broadcasting, CNN's parent company. She says they've had 1.2 million
hits.
"Giving back" is just one
of many pages, like "Help Brooklyn," "Sandy HELP," "Surviving Sandy"
and "Sandybaggers," where people looking to help victims of the storm
come together to share information. Indeed, Facebook says, after the
storm, there were as many as 700 groups with "Hurricane Sandy" in the
title.
One page, "Hurricane
Sandy Acts of Kindness," lists posts from those looking to help victims
and those looking to highlight acts of kindness toward the storm's
victims. Stories fill the page, from someone paying the hair salon bill
of a woman who'd lost everything in the storm to a family delivering
food to those without power.
Many have taken to
Twitter to promote fundraising events. "I'm buying all my holiday gifts
this year at this amazing pop-up in NY benefitting #hurricanesandy
victims," tweeted Gail Zinser. "go shop!"
For the most part,
Facebook communities looking to help storm victims don't solicit cash.
Karaba says her team doesn't handle any money. She refers to them as
"help brokers."
"You come to us when you need help and come to us when you want to help. ... We're making the help connections."
Volunteers carry supplies to a grass-roots relief hub for Superstorm Sandy's victims in Jersey City, New Jersey.
Where Twitter is often a
vehicle for publicity, many people and businesses turned the tables,
tweeting offers of help, including free legal advice, clothing drives
and pet and child care.
Although nonprofits are
frequently focused on the big picture, social media communities are able
to respond in real time to calls for help, no matter the nature. It's a
bonus for those who either can't afford to or don't want to merely
donate funds and trust they'll get where they're needed but want to
reach out personally.
The page "Adopt a
Family, Hurricane Sandy" is working to help those whose homes were
destroyed or who still lack power to find temporary accommodation with
hosts. One update urged people to host older couples: "Everyone wants
the kids, but these people have worked their whole life in order to
finally enjoy it and now DON"T HAVE INSURANCE to help rebuild." A
response from someone a day later: "I'd be happy to help a hardworking
adult who needs a bit of help getting on their feet."
Sandy victims outraged over power bills
Statue of Liberty after Superstorm Sandy
Another page connected
those who'd lost the use of their homes with others who were interested
in hosting them for Thanksgiving dinner. Now it's spawned a page for
those who want to invite families for Christmas also.
Twitter users also took
to the site to urge people to take in families. "NYers can host a family
displaced by #HurricaneSandy for Thanksgiving," tweeted Peter S.
Greenberg. "that's just 1 way to give back."
The potential of social
media communities to help with unique situations is notable. In many
instances, they've simply provided a logistical platform for those who
have lost something or need items or help. Many tweeted requests for
supplies or manpower. The "Hurricane Sandy's Lost Treasures" page is
devoted to helping reunite owners with found objects. The site displays
photos and letters found in various locations; the hope is they'll be
reclaimed.
There are also several
pages specifically aimed to help those who have lost pets in the storm,
such as "Hurricane Sandy lost and found pets," which has more than
26,000 likes. Under a photo of a squinting gray tabby being petted, one
woman wrote, "I will adopt him if you don't find the owners."
Much of the appeal of
"Helping Sandy" social media groups is their ability to specialize. They
run the gamut from the general to the very specific.
"Help The Babies
Affected By Hurricane Sandy" is collecting supplies for affected
families in Long Island. The page thanks families from as far away as
Washington state for donations of toys and clothing.
There's even a page,
created by The Knot, for brides whose weddings have been affected by
Sandy. It features posts from people offering to donate dresses, create
"save the date'" cards and provide their venues for the wedding, free of
charge.
Many success stories
come from pages set up to help just one victim of the storm. Kara
Strafaci used the Facebook page "Jersey Shore Hurricane News" to get
help for her grandmother, trapped in the Seaside Park area without her
medication.
Upon finding a lost dog
in Breezy Point, Ann Lewis set up a page for the pup. Maggie turned out
to belong to a volunteer firefighter; she was lost while he was putting
out fires in Breezy Point during the storm. Ann concluded the page with a
photo of Maggie happily reunited with her family.
It's in those stories
that much of the appeal of helping through social media lies. Many,
particularly in the New York area, want the chance not just to donate
but to be there in person, helping communities get back on their feet.
As Karaba says of "BK
girls give back," "We're not a huge corporation. ... We're real people
from Brooklyn who grew up here. It's the places and people we grew up
with. There is a lot of stake for us. We want to see our home recover;
it's uber personal." COPY http://edition.cnn.com/
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