The commercial star: Watch Rodriguez's string of adverts

The commercial star: Watch Rodriguez's string of adverts

James Rodriguez
James Rodriguez is the poster boy who has illuminated this World Cup with five goals and two assists in his opening four games. And while he might not have the same stellar profile as Brazil star Neymar, he has been raking it in with a series of commercials.
 

James Rodriguez the commercial star: Watch Colombian sensation's string of adverts

  • Rodriguez has been the star of the World Cup so far in Brazil
  • Colombian has scored five goals to guide his team to the quarter-finals
  • The 22-year-old is dreaming of a move to Real Madrid
  • Rodriguez has featured in a number of commercials already
James Rodriguez is the poster boy who has illuminated this World Cup with five goals and two assists in his opening four games, leaving Neymar, Messi and Ronaldo trailing in his wake.
And while he may not have the same stellar profile of his La Liga peers, he has been raking it in with a series of glossy commercials.
The 22-year-old has featured in adverts for Adidas, as well as Colombian beverage Pony Malta, shampoo brand Clear and Nestle drink Milo.
VIDEO Scroll down for a collection of James Rodriguez commercials
Star: James Rodriguez has lit up the World Cup and been instrumental in Colombia's progress
Star: James Rodriguez has lit up the World Cup and been instrumental in Colombia's progress

Moment: Rodrguez's strike against Uruguay at the Maracana was one of the best in the tournament
Moment: Rodrguez's strike against Uruguay at the Maracana was one of the best in the tournament
Up and coming: Rodriguez as a 12-year-old lifting the trophy that set his career in motion
Up and coming: Rodriguez as a 12-year-old lifting the trophy that set his career in motion. He was playing for Academia Tolimense in Colombia's traditional youth football tournament Ponyfutbol in 2004 when he scored a goal directly from a corner as he led his team to win the title


In an interview given in Spanish with Colombia's Suso's Show last year, Rodriguez talked about his younger days in Buenos Aires, when he didn't even have enough money for a long phone call back home to his parents.
'My parents were always very supportive with me,' he said. 'The rest of my family as well.
'When I was 15 years old, I went to Buenos Aires, alone. It was hard, obviously, but when you want to be somebody in life, you must go and make some sacrifices.
'Back in those days, there wasn’t a lot of money, so when I called my parents to speak to them it was only for a minute. I was speaking to them and the phone call went off, because the money ended. I was sad when this happened. I missed home and family.'
PONY MALTA JAMES RODRIGUEZ TVC from GUALA FILMS on Vimeo.
Transform energy: Rodriguez advertising Colombian drink Pony Malta
Transform energy: Rodriguez advertising Colombian drink Pony Malta
Serious: The Colombian rising star during one of his adverts for Adidas
Serious: The Colombian rising star during one of his adverts for Adidas


After starting his career with Colombian team Envigado, Rodriguez moved to Buenos Aires in 2008 to play for Banfield. In 2010, Porto snapped up Rodriguez for £4.06million, a fee that seems like a bargain now, and he began to make a name for himself in Europe.
It was in his third season, when Radamel Falcao had left to join Atletico Madrid and Rodriguez saw more playing time, that the 22-year-old really caught the eye. Last summer, Monaco paid £35.8million for Rodriguez's services, and now the Colombian is dreaming of another big move to Real Madrid to play alongside Cristiano Ronaldo.
Before he came to Brazil and lit up the tournament, Rodriguez said: 'My first game for Colombia was against Bolivia, in 2011. I felt something wonderful, I felt proud, because I always wanted to play for my country and now I want to play in the World Cup.
'From my childhood the thing I remember the best is that I always wanted a ball, I was always thinking about playing football. It always was football.
'I always knew that my position would be attacking. I always wanted to score.'
But Rodriguez's ability on the pitch is matched by his acting skills, if his adverts are anything to go by.
Seeing clearly: Rodriguez advertises shampoo brand Clear in a dark studio
Seeing clearly: Rodriguez advertises shampoo brand Clear in a dark studio

Ball control: Rodriguez heads the ball during his advert for Clear shampoo
Ball control: Rodriguez heads the ball during his advert for Clear shampoo


In an advert for drink Pony Malta, Rodriguez shoots the ball at various targets on the streets of Porto and the advert eds with the slogan 'Transform your energy into attitude'.
The 22-year-olds advert for Clear shampoo resembles an advert Ronaldo did for a shampoo. The scenery is dark with special lights that makes it seem like a lot of photographers are taking pictures of him. 
Rodriguez is wearing a shirt and on it is written ‘Clear’, the name of the shampoo. He enters a football field and starts to play. After the explanation of what the shampoo does, Rodriguez scores and celebrates and the crowd is also celebrating with him.

Workout: The Monaco forward advertises for Nestle drink Milo
Workout: The Monaco forward advertises for Nestle drink Milo

Through her paces: Rodriguez could have many more endorsements after his World Cup displays
Through her paces: Rodriguez could have many more endorsements after his World Cup displays

His advert for Adidas miCoach begins with Rodriguez holding his football boots before inserting a special chip into the sole. He then trains with statistics and information on his performance flashing up on the screen.
Rodriguez then watches the data back on an iPhone, and the slogan 'Proof that you are fast' ends the advert.
There's no doubting he's fast, and with his excellent performances at this World Cup, there are many more endorsement deals awaiting the Colombian.
 
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