COUNTDOWN TO ELECTION 2015
Arrogant, weak, liar, racist: Voters deliver their verdicts on party leaders in their own blunt words in unique Gogglebox-style poll
EXCLUSIVE: For the first time voters have been captured on
video by polling firm Populus making clear what they really think of the
people bidding to run the country. Using webcam technology and
surveying more than 2,000 people, the poll also reveals that David
Cameron is seen as 'smug' and 'Prime Minister', Ed Miliband is an
'idiot', Lib Dem leader Nick Clegg is seen as 'weak' while Ukip's Nigel
Farage is branded a 'bigot'.
Arrogant, weak, liar, racist: Voters' Verdicts on the party leaders revealed in their own blunt (and often very rude) words
- Cameron, Miliband, Clegg and Farage subjected to 'blink test' polling
- 2,000 people asked for the first word they think of when they see leaders
- Cameron seen as 'arrogant', 'smug', 'leader', 'liar' and 'Prime Minister'
- Miliband called 'weak', 'idiot', 'Labour', 'useless' and 'untrustworthy'
- Clegg also 'weak', plus liar', 'don't know', 'untrustworthy' and 'useless'
- Farage branded 'racist', 'idiot', 'dangerous', 'arrogant' and 'bigot'
- Webcam technology used to capture some voters delivering their verdicts
David
Cameron is seen as 'arrogant' while Ed Miliband is 'weak' according to
exclusive new polling for MailOnline which asks voters to sum up
political leaders in a single word.
For
the first time voters have been captured on video making clear what
they really think of the people bidding to run the country.
Using
webcam technology and surveying more than 2,000 people, the poll also
reveals that Lib Dem leader Nick Clegg is seen as 'weak' while Ukip's
Nigel Farage is branded 'racist'.
Scroll down for video
Exclusive video polling for MailOnline reveals what voters think of the party leaders in their own words
The
political blink test is designed to test the instant reaction voters
have to seeing the party leaders jostling for their support on May 7.
More
than 2,000 people were surveyed by Populus for MailOnline, and each
were given the option to record their responses on camera.
It gives a Gogglebox-style insight into the personal reactions of members of the public to senior politicians.
The most frequent response to Mr Cameron was 'arrogant', followed by 'smug', 'leader', 'liar' and 'Prime Minister'.
Three people branded the Prime Minister a 'plonker', two called him 'evil' and one replied 'Blair'.
Nine
called him a w*nker, 11 said 'knob' and 8 used the words 'arsehole'.
Six mentioned Eton and four called the Prime Minister a 'c***'.
Prime Minister David Cameron was branded 'arrogant', followed by 'smug', 'leader', 'liar' and 'Prime Minister'.
When
a photograph of Mr Miliband was displayed, the most popular response
was 'weak' followed by 'idiot', 'Labour', 'useless' and 'untrustworthy'.
Other
frequent responses were 'weird', 'incompetent', 'boring' and 'honest'.
The top 10 is completed by 'Wallace', the plasticine character the
Labour leader is often likened to. One person called him 'Gromit'.
Five
people thought of 'bacon sandwiches' as the first reaction to Mr
Miliband, after his disastrous attempt to be photographed eating
breakfast a year ago.
Five
also called him a 'clever', four mentioned 'hope' and one said Mr
Miliband was 'cute'. One said 'anus', two said 'crap' and five called
him a 'moron'.
When a photograph of Labour leader Ed
Miliband was displayed, the most popular response was 'weak' followed by
'idiot', 'Labour', 'useless' and 'untrustworthy'
Like
Mr Miliband, the overwhelming response to Mr Clegg was 'weak'. The Lib
Dem leader has seen his party's popularity collapse since entering
coalition five years ago, in large part as a result of the broken
promise to abolish tuition fees.
Popular responses to the Deputy PM also include 'liar', 'don't know', 'untrustworthy' and 'useless'.
In
a sign that not everyone knows who he is, or is unsure what to feel
about him, the top 10 is completed by 'idiot', 'nothing', 'who?', 'OK'
and 'unsure'.
Two
people described the Deputy PM as a 'poodle', four said he was a
'sell-out' and one branded him a 'tosser'. One called him a 'slag',
another said 'numbskull' and two said 'pillock'
Popular responses to Lib Dem leader Nick Clegg included 'liar', 'don't know', 'untrustworthy' and 'useless'
The
overwhelming reaction to Mr Farage was to brand him a 'racist'. Ukip
has been dogged by revelations about its candidates and members, with Mr
Farage insisting he will take action against those who embarrass the
party.
But
he has also courted controversy by defending a candidate taped mocking
'poofters', referring to a Chinese woman as a 'Chinky bird' and
threatening to 'shoot peasants'.
The next most frequent reactions to Mr Farage included 'idiot', 'dangerous', 'arrogant' and 'bigot'.
The
top 10 responses also included 'untrustworthy', 'honest' and
'joke'. Five people said 'frog', five said 'yuk!' and another five
replied 'w*nker'.
The overwhelming reaction to Ukip
leader Nigel Farage was to brand him a 'racist'. Others called him an
'idiot', 'dangerous', 'arrogant' and 'bigot'
Daisy
Powell-Chandler, a consultant at Populus, said: 'It is a fact ignored
by most politicians that the public aren't paying attention most of the
time.
'Voters have families, jobs and bills that are much more interesting to them than today's policy launch or staged visit.'
Many of the electorate will be choosing who to vote for based on how each leader scores on the 'blink test'
Daisy Powell-Chandler, Populus
As the election approaches on May 7, more information will start trickle through.
'But
many of the electorate will be choosing who to vote for (or whether to
vote at all) based on how each party leader scores on the 'blink test' –
the immediate reaction when they see or hear party leaders in the
media. This poll shows precisely that.
'It
is clear from the results that all political leaders are polarising
figures with strong downsides. People think Cameron is arrogant,
Miliband is weak, Clegg cannot be trusted, and Farage is a racist.
'But
the flipside of these criticisms are things we like about them: Cameron
may come across as smug but he is smooth and competent – an assertive
leader.
'Ed is weird but caring and intelligent. Clegg is the likeable liberal and Farage a charismatic, funny man.
'Over
the course of the campaign, the electorate need to decide which of
these attributes are most important and the emotional connections that
the public make with these leaders are likely to be an important factor
in deciding who the next Prime Minister is.'
- Populus interviewed a nationally representative sample of 2,025 GB adults aged 18+ online between 21 and 22 March 2015.
- copy http://www.dailymail.co.uk/
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