No more shark fins, whiskey and Prada: The strange signs of China’s corruption crackdown


No more shark fins, whiskey and Prada: The strange signs of China’s corruption crackdown
A Lamborghini Aventador stands on display outside the Visun Royal Yacht Hotel in the Sanya Bay district of Sanya, China. (Brent Lewin/ Bloomberg News)
A Lamborghini Aventador stands on display outside the Visun Royal Yacht Hotel in the Sanya Bay district of Sanya, China. (Brent Lewin/ Bloomberg News)
When Xi Jinping first came to power, the Chinese president had some advice for his colleagues: It was time to "take baths" to purify themselves from greed. Both the “tigers” and the “flies” of the part – upper and lower officials – would be forced to curb their corruption, Xi explained. Just last month, after the arrest of Xu Caihou, a powerful retired People's Liberation Army general, he upped the ante: Announcing that "chili pepper" should be added to the anti-corruption drive to make "every Party official blush and sweat a little."
Is Xi's anti-corruption drive working? In as country as opaque as China, it can be a little hard to tell. But one way to think of it is to look at the many, many reports of a luxury spending slowdown in the country. Here are some examples:
  • On Tuesday, the World Wildlife Foundation announced that trade in shark fins from Hong Kong to mainland China dropped by almost 90 percent last year. While this may be due to environmental pressures, WWF-Hong Kong senior program director Tracy Tsang Chui-chi told the South China Morning Post that could not rule out the possibility that the "central government's anti-corruption measures could have played a role in the big drop in re-exports."
  • The Chinese catering industry grew at its slowest rate in 21 years during 2013, Xinhua reports, who also reported that the upmarket sector had suffered big losses.
  • Last year, 56 five-star hotels made the conscious decision to drop down to four stars, according to Xinhua. Why? As James Kynge of the Financial Times noted earlier this year, it appeared to be part of an effort to attract Chinese officials who were no longer holding their banquets at lavish five-star establishments due to the stigma of corruption.
  • PradaLuis Vuitton and Gucci are among the luxury brands who are seeing slowing sales in the country.
  • Diageo, the world's biggest distillery, reported a drop sales of its baijiu brand dropped 66 percent, the FT reported.  Other companies that produce luxury alcoholic beverages, such as LVMH Pernod Ricard and Rémy Cointreau, have also reported troubles.
  • Swiss watch sales to China slowed in 2013, although there are signs that they are recovering for 2014, Reuters reports.

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