Poundworld swamped by crowds of desperate parents as Frozen merchandise goes on sale for Xmas - and sells out in TEN MINUTES
Hundreds of shoppers swarmed into the newly opened Poundworld in
Nottingham city centre, trying to grab anything they could relating to
the hit Disney film. Staff at the Milton Street shop rushed to restock
the shelves with baskets full of cups, lunch boxes and advent calendars
but, within minutes, all the budget-line merchandise was gone. During
the scramble, some shoppers passed items to other parents behind them
because people could not reach through the crowds. The store, the
biggest 'pound shop' in Nottingham, is expected to have up to 10,000
customers pass through its doors this weekend.
Poundworld swamped by crowds of desperate parents as Frozen merchandise goes on sale for Xmas - and sells out TEN MINUTES
- Parents passed items over their shoulders because crowds were too big
- One shopper said it was such a mad rush she felt 'claustrophobic'
- The Nottingham Poundworld completely sold out of Frozen products
Desperate
parents stripped a new discount store of all its Frozen merchandise
within ten minutes in a mad scramble to secure a Christmas bargain.
Hundreds
swarmed into the newly opened Poundworld in Nottingham trying to grab
anything they could relating to the hit Disney film.
Staff
at the Milton Street shop rushed to restock the shelves with baskets
full of cups, lunch boxes and advent calendars but within minutes all
the merchandise was gone.
Shoppers at the newly opened
Poundworld in Nottingham yesterday emptied the store of all its Disney
Frozen merchandise within ten minutes; the man frenzied scramble was
captured by several camera crews
Shoppers often worked in teams, with one parent passing merchandise over their shoulder to another
During
the scramble, some shoppers passed items back to other parents behind
them because people could not reach through the crowds.
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Shopper
Louise Camfield, 32, from Bilborough, Nottingham, said of the rush: 'It
was really claustrophobic, I thought about walking out. I spoke to
another lady and we came up with a plan to get all the Frozen stuff.
'We told each other what we wanted and were handing it to one another.
The store, the biggest 'pound shop' in
Nottingham, is expected to have up to 10,000 customers pass through its
doors this weekend
Shoppers lined up around the block to get into the newly opened store yesterday
Elsa the Snow Queen in the Disney movie, Frozen, whose popularity has led to record sales of merchandise
'I
am sick to death of Frozen. If it was expensive I wouldn't get it but
the prices here mean that if my kids lose or break it, as toddlers do,
it won't matter.'
Fellow
mother Emma Cox, 27, from Forest Fields in Nottingham, had already
bought stocked up on Frozen merchandise from the Disney shop, but came
to Poundworld for 'stocking fillers'.
While waiting in the queue to get in the store, she said: 'I'm going to buy all of the Frozen stuff off the rack in one big go.'
Crowds gathered outside the store hoping to bag a bargain when the Frozen merchandise went on sale
While waiting in the queue to get in
the store, one shopper said: 'I'm going to buy all of the Frozen stuff
off the rack in one big go'
Student
Leigh Smith, 19, who lives on Milton Street, saw the chaos from his
home and said he 'didn't expect it to be this busy'.
Darren
Hitchcock, Poundworld's regional manager, was at the opening and he
said: 'We like to think we're the Harrods of pound shops.
'If
you look around this doesn't look like a pound shop, this is a quality
shop with branded merchandise where we can pass on the value to
customers.'
copiado http://www.dailymail.co.uk/news/
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